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Develop key skills and enhance understanding of management theory and practice. Management, 9th Edition is a comprehensive and accessible introduction to the theory and practice of …
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or …
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or …
Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and …
The industry-leading book in accounting methods and techniques, ideal for anyone taking a first course in financial accounting at university or college. "Essential for introductory …
Shape your critical understanding of the 'why' behind the 'how' in Financial and Management Accounting. Financial & Management Accounting: An Introduction, 9th edition, is a …
A reader-friendly introduction to the exciting world of statistics for the analysts, business leaders and policymakers of tomorrow. "Barrow and Shabab's Statistics for Economics, …
Gain a deeper understanding of the main Financial Accounting principles with a core textbook on the subject. Financial Accounting: An Introduction, 9th edition by Pauline Weetman …