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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and …
What if we have been wrong about learning? Learning may have more in common with marketing than we thought. Looking at marketing and learning's common root, How People Learn shows …
Category Management in Purchasing is a comprehensive guide to strategic category management which provides a step-by-step guide to its implementation and use, and enables readers …
Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of …
WINNER: NYC Big Book Award 2021 - Business General WINNER: Goody Business Book Awards - Business General FINALIST: Good Business Book Awards - Leadership: General and Think …
The Leadership of Muhammad is a very personal study of the life-story and leadership skills of the Prophet. John Adair served with a Bedouin regiment in the Arab Legion and this …
Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to …
FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, …
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such …
Blockchain is a transformative driver for change in all industries. Learn from the latest research and case studies how this technology can and will be used to revolutionize supply …