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Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and …
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and …
For courses in international economics. An introduction to international economics through accessible writing and real-life applications A principles--level introduction that's …
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately …
Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och …
AI is about to transform medicine. Here's what you need to know right now. ''The development of AI is as fundamental as the creation of the personal computer. It will change the …
For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning …
Ledarskap i organisationer
For graduate courses in business, economics, financial mathematics, andfinancial engineering; for advanced undergraduate courses with students who have goodquantitative skills; and …