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E-handel: företagsmässiga aspekter
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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents …
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution …
This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a robust theoretical framework. Integrating design thinking and …
Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at …