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E-handel: företagsmässiga aspekter
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Improvements in information and communication technologies (ICTs) have brought about a sea change in the ways in which most people in the industrialized world work. In many …
This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management …
While the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a …
This book looks at different perspectives on finance and the adoption of digital tools in business.The book discusses key issues of business organisation as well as its management …
This actionable and lively guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products, and designers and technologists to …
Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the …
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and …
This textbook serves as a guide to real estate students and educators on the various property innovations and digital technologies that continue to shape the industry. The …
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices …
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways …