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Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not …
This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a …
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies …
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents …
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because …
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the …
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a …
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on …
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution …
This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a robust theoretical framework. Integrating design thinking and …