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This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, …
From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step …
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but …
In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown …
The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal with all the challenges …
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus …