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Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for …
Go beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can …
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an …
An essential guide to healthcare data problems, sources, and solutions Strategies in Biomedical Data Science provides medical professionals with much-needed guidance toward …
A step-by-step guide for business leaders who need to manage successful big data projects Leading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data …
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written …
Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics The need for powerful, accurate and …
Data has become the new currency; organizations are drowning in it, but few are cashing in on its true value. The Analytics Lifecycle Toolkit translates the entire analytics …
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable …
Achieve best-in-class metrics and get more from your data with JMP JMP Connections is the small- and medium-sized business owner's guide to exceeding customer expectations by …