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This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society, …
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book …
This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry …
Here is an engaging overview of the development of, definition of, and approach to modern geotourism, a growing movement to help sustain and showcase the distinctive geographical …
This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author …
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves …
This new volume, which complements the editors' earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude …
Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of …
This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array of highly effective guest satisfaction techniques from which …
This title includes a number of Open Access chapters.Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, …