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Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has …
Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of …
Explore how lifestyle concepts are linked to marketing the hospitality and tourism industryHospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and …
Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. …
This valuable book deals with the recreation activities for the disabled, including skiing, horseback riding, running, camping, water sports, and team sports. Experts examine …
Discover the unique challenges confronting the club industryAs a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club …
Stay ahead of your customers as their service expectations change! In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore …
How much money is your business wasting? How good is the service you deliver?This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and …
Develop the untapped possibilities of this potential tourist El Dorado!Given its size, location, cultural attractions, and natural beauty, South America gets far less of the …
Develop insight into the hotel management decision-making process.The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges …