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Although there is a large volume of specialist literature on posters, a brief but all-encompassing overview like the one this volume sets out to provide has been conspicuous by its …
The volume is designed as an introduction to scholarly research on the book, approaching it as the basic and leading medium in early-modern and modern communication systems. The …
In the first (systematic) section the flysheet as a medium is defined and set off against other media. Information is given on the conditions governing production, distribution and …
Advertising texts are utility texts confronting us in large numbers day in, day out. The present volume looks at the forms they take, their nature and the way(s) they operate. …
Today, in a 'Visual Age' 'inundated' by images, media communication is dominated by the text-picture media (newspapers, magazines, books, posters, comics, etc.) and the …
Der Band beschäftigt sich mit dem Begriff "Zeitung" und den historisch entstehenden Zeitungsartikeln. Neben der Unterscheidung nach Formen und Typen von Zeitungen in ihrem …
At one time, the radio was the sole electronic medium of general relevance. Its programs fulfilled the function of providing non-stop entertainment and information. The challenge …
The volume offers a systematic introduction to the theory of and research into media communication. The concept suggests itself as a reflection of the way in which personal …
Der Band bietet die erste Einfuhrung in den bislang fast vollig unbeschriebenen Bereich der Zeitschriftenkommunikation. Er beschaftigt sich mit dem Begriff "Zeitschrift" und folgt …