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Turbulent times require new approaches to strategy execution. This book demonstrates how the use of business intelligence can enhance performance by fostering a shared …
How to develop best-practice strategy in a business or a multinational organization? Putting in value the strategy function and embracing a Holistic Management Strategy (HMS) …
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading …
This book provides a comprehensive introduction to blockchain and distributed ledger technology. Intended as an applied guide for hands-on practitioners, the book includes detailed …
This book focusses on the after sales business and presents the Service Parts Planning (SPP) solution which was developed by SAP in a joint effort with Caterpillar and Ford in …
This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual …
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they …
The concepts for Industry 4.0 and the Industrial Internet of Things (IIoT) will fundamentally change supply chains, production processes and industries. Intelligent technologies …
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational …
This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant …