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This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand …
Mobility in Germany is embracing market changes like never before. Megatrends, notably, digitalization, urbanization and sustainable thinking are driving Germany’s mobility …
This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human …
This book, in contrast with previous research and popular discussions that focus on the productivity of workers, identifies the critical influence of supervisors and engineers as …
The real options-based conceptual framework for alliance-making presented here responds to the challenge of developing a new metrics for managing strategic partnerships in the face …
This book offers an insightful guide for academics, managers and practitioners, as well as undergraduate and graduate students of business studies. It focuses on how the …
How to effectively design and deliver virtual advisory services can be a mystery to many public and private organisations. This study examines the interesting phenomenon of …
This book explores new ways for companies to sustain their success, by means of viable business models and a values-driven culture. The point of departure is a value proposition …
?“The trend is your friend”is a practical principle often used by business managers, who seek to forecast future sales, expenditures, and profitability in order to make production …
Do we really know the critical phenomena that are linked to how enterprises function and the dynamics of their relationships with customers, suppliers and competitors? Are their …