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Since 2000, more than half of the Fortune 500 companies have either gone bankrupt, been acquired, or are experiencing stagnation or decline as a result of extreme digital and …
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is …
This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains …
The business world is at an important crossroads. The age of the stakeholder is rapidly superseding that of the shareholder as climate change and political and societal shifts …
Central to the issue of improving project performance is the application of deterministic, probabilistic processes, and techniques to reduce human error. To that end, we as project …
ICCBP 2022, the international conference was organized with an aim at capturing the role of innovations in management practices. The basic theme of the conference was the …
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital …
In today’s industrial and complex world, the progress of change is incredible. The amount of information which needs to be analyzed is very large and time has become more and more …
This book, first published in 1989, contains reprints of the early periodical on accounting, The Book-Keeper. It dealt with ‘historical reviews of methods and systems in all ages …
Risk management is vital to organisational success, from government down to small businesses, and the discipline has developed rapidly over the last decade. Learning lessons from …