How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. …
The bestselling author of The 80/20 Principle reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.
A business book from Nigel Travis, the British-born Chairman and CEO of American multinational Dunkin Brands, owners of Dunkin Donuts and Baskin Robbins ice creams.
Scale at Speed gets your business over the hump of doing fine to triple revenue in two years.Unlike other business growth books, this is a how-to guide, matching theory with easily …
Unlock greater profits. Empower happier and more engaged staff. Foster loyalty and connection with customers. Save your business... and the world. How? It all starts with a Purpose …
In this timely book, Michael Bhaskar unravels the art of selection as one of the most relevant techniques for businesses and individuals in a world increasingly overwhelmed by …
Turn your great idea into a fully funded startup with this straight-talking real-world guideGreat ideas are everywhere. You've probably already had one today. But how do you turn …
