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How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical …
Businesses who take environmental, social and corporate governance (ESG) seriously can transform their companies, industries and economies worldwide. Learn how to think critically …
Organizations often start their data journey by either procuring the technology or hiring the people. However, without an effective data-driven culture in place, they can struggle …
Build and maintain resiliency with this practical guide to approaching risk head on and building an effective business continuity strategy. It is critical that every business has …