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For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is …
This book offers the reader a novel perspective on how digital contexts and open strategy approaches – the act of opening up strategic initiatives beyond company managers to …
Crises like the COVID-19 pandemic are wake-up calls for enterprises to review their current risk management models. This book suggests a more robust risk management maturity model …
This book explores the strategic decisions made by organizations when implementing cybersecurity controls and leveraging economic models and theories from the economics of …
Cultural proximity consists in shared language, codes ,and norms of communication and exchange between actors. It is generally considered important for organizations, enhancing …
Small- and medium-sized enterprises (SMEs) are increasingly viewed as valuable contributors to the global economy, which translates into their importance in business literature and …
Although various factors contribute to failed change, one of the key reasons for change failure is the inability of leaders to gain the trust of employees, to understand the …
Accounting skills are increasingly important in many walks of life. In education, these skills are becoming vital beyond business, accounting and economics students; in work, …
Managers are facing unprecedented complexity, volatility, and ambiguity, quickly adapting their decision-making, leadership, vision, and strategies. Megatrends and forces of change …
Change can take place in various forms, gradual or abrupt, incremental or transformational. It is a requirement in modern day society that everyone, whether at individual or …