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Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have …
The fields of mathematical statistics, statistical graphics, computer science and operations research have created the rich set of methods now called Analytics. Often analytics is …
How does social control theory explain the relationships between business firms and organizations? This book aims to answer that question. Providing a comprehensive organizing …
This issue is dedicated to the theory and practice of revenue management. Although cost management tends to focus on expenditure, it is important to pay attention to revenue as …