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This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.In our …
No one likes to be criticized, but this book teaches the communication skills needed to successfully get the message across while keeping feelings and relationships intact.Drawing …
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful …
This eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.Some people seem able to coerce others …
This book features 101 audience-tested anecdotes, experiences, quotes, and insights designed to help every speaker turn up the creative heat.Captivating a business audience doesn't …
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways …
Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a …
Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action.A story explains who you are, what you want, and why it …
Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can …
Learning how to actively listen and absorb what a person is saying, thinking, and feeling can set the stage for dramatically improved relationships and increased personal …