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This book offers fresh impulses from different industries on how to deal with innovation processes. Authors from different backgrounds, such as artificial intelligence, mechanical …
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to …
This book provides readers with a comprehensive guide to other cultures – the often-unfamiliar ways that people from other cultures think, speak and act. As such, it helps readers …
This book provides an overview of the various methods for creating and implementing efficient work processes. The author presents the most important tools for working on …
This book draws on a wide range of practical examples to describe how conflicts within organisations are traditionally managed and the complementary conflict management methods …
This book offers fresh insights into innovation management and its prerequisites. Based on these insights, the authors present a new and proven innovation system, which is being …
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further …
This book provides readers an in-depth understanding of the inner mechanisms and principles of the global supply chain. Authored by the Head of Supply Chain and Transport …