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Crushing It!
The End Of Marketing As We Know It
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. …
ALPHA DOGS HOW YOUR SMALL BUSINESS CAN BECOME THE LEADER OF THE PAC
Outsmart your competitors, leap to the head of the pack, and become an alpha dog!How does an average company distinguish itself in the marketplace, generate higher sales than its …
Protecting Your Parents' Money
From the day we receive our first piggybank to the day we can financially make it on our own, our parents play a fundamental role in our financial lives. One of the most poignant …
Bitter Brew
"Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You'll never crack open a six again without thinking of this book." -John Sayles, …
The Cycle Of Leadership
In The Leadership Engine, Noel Tichy showed how great companies strive to create leaders at all levels of the organization, and how those leaders actively develop future …
The Tao of Personal Leadership
Say good-bye to the adversarial samurai managerial principles of the last decade. A new philosophy is sweeping the business world, one that's more in tune with a global …
What Really Works
Based on a groundbreaking study, analysing data on 200 management practices gathered over a 10 year period. Reveals the effectiveness of the 4+2 practices (4 primary and 2 of 4 …
Executive Intelligence
Draws on the examples of top executives to explain how business leaders can achieve success by accomplishing tasks, engaging others, and evaluating their own decisions and actions, …