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Consumer Ethnocentrism, Country of Origin and Marketing
e-bok,
2022,
Engelsk,
ISBN 9781000718782
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes over time. Understanding consumer motivations and …
Consumer Ethnocentrism, Country of Origin and Marketing
e-bok,
2022,
Engelsk,
ISBN 9781000719055
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes over time. Understanding consumer motivations and …