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Strategic Brand Management
heftet,
2018,
Engelsk,
ISBN 9780198797807
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand …
Strategic Advertising Management
heftet,
2021,
Engelsk,
ISBN 9780198835615
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned …
Strategic Advertising Management
heftet,
2016,
Engelsk,
ISBN 9780198703655
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned …