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Marketing Communications in Emerging Economies, Volume I
innbundet,
2021,
Engelsk,
ISBN 9783030813284
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities …
Marketing Communications in Emerging Economies, Volume II
innbundet,
2021,
Engelsk,
ISBN 9783030813369
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the …