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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
pocket,
2013,
Engelsk,
ISBN 9781422189887
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing …
Fra
232,-
HBR's 10 Must Reads on Strategic Marketing (with featured article "e;Marketing Myopia,"e; by Theodore Levitt)
e-bok,
2013,
Engelsk,
ISBN 9781422191521
Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 …