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Virtual Social Identity and Consumer Behavior
e-bok,
2014,
Engelsk,
ISBN 9781317452577
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …
Virtual Social Identity and Consumer Behavior
e-bok,
2014,
Engelsk,
ISBN 9781317452560
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social …