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Tourism Social Media
e-bok,
2013,
Engelsk,
ISBN 9781781902622
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the …
Tourism Branding
e-bok,
2009,
Engelsk,
ISBN 9781849507219
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "e;Tourism Branding: …