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Marketing Research That Pays Off
e-bok,
2014,
Engelsk,
ISBN 9781317952466
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight …
Fra
675,-
Strategic Integrated Marketing Communications
e-bok,
2023,
Engelsk,
ISBN 9781000842937
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) …
Fra
634,-