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Advertising, Alcohol Consumption, and Abuse
innbundet,
1993,
Engelsk,
ISBN 9780313289590
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and …
Advertising, Alcohol Consumption, and Mortality
innbundet,
1995,
Engelsk,
ISBN 9780313294570
An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated …