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Contagious: Why Things Catch on
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the …
Contagious: Why Things Catch on
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the …
Contagious
How to make products, ideas and behaviours really catch on.
The Catalyst: How to Change Anyone's Mind
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this …
Invisible Influence: The Hidden Forces That Shape Behavior
In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we …
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He Walks Like a Cowboy
Invisible Influence
From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we …