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Contagious: Why Things Catch on
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the …
Magic Words
A NEXT BIG IDEA CLUB 'MUST-READ'New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of …
The Catalyst: How to Change Anyone's Mind
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this …
Kak ljudi ubezhdajut. Vlijanie slova v peregovorakh, besedakh i sporakh
Slova - nash samyj glavnyj instrument vlijanija, no vse li oni odinakovo khorosho pomogajut nam dostich svoikh tselej? Professor Uortonskoj shkoly biznesa Jona Berger provel …
Psikhologija sarafannogo radio. Kak sdelat produkty i idei populjarnymi
Chto delaet veschi populjarnymi? Esli vy skazali reklama, podumajte esche raz. Ljudi ne prislushivajutsja k reklame, oni prislushivajutsja k mneniju drugikh ljudej. No pochemu my …