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Advanced Media Planning
heftet,
2012,
Engelsk,
ISBN 9781461346777
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an …
Measurement for the Social Sciences
heftet,
2014,
Engelsk,
ISBN 9781489982605
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: …
Fra
1166,-