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The Twentieth Century Biographical Dictionary of Notable Americans ..; Volume 7
Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an …
Physical Methods of Chemistry, Determination of Chemical Composition and Molecular Structure
Each volume of this series heralds profound changes in both the perception and practice of chemistry. This edition presents the state of the art of all important methods of …
Measurement for the Social Sciences
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: …
Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical …
Advertising Strategy
Augustine and Time
This collection examines the topic of time in the life and works of Augustine of Hippo. Adopting a global perspective on time as a philosophical and theological problem, the volume …
Physical Methods of Chemistry, Determination of Chemical Composition and Molecular Structure
Each volume of this series heralds profound changes in both the perception and practice of chemistry. This edition presents the state of the art of all important methods of …