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Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an …
The Ploughboy In The Field And The Secret Paths. Vol Two-The Living Word
If you take God, or should we say the power of God, out of the Bible and treat the scriptures as nothing more than historical documents, then the Bible becomes a book of stories …
Measurement for the Social Sciences
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: …
Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical …
Augustine and Time
This collection examines the topic of time in the life and works of Augustine of Hippo. Adopting a global perspective on time as a philosophical and theological problem, the volume …