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Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an …
Measurement for the Social Sciences
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: …
Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical …
Augustine and Time
This collection examines the topic of time in the life and works of Augustine of Hippo. Adopting a global perspective on time as a philosophical and theological problem, the volume …