Søkt på: Søkeresultat
totalt 13 treff
Globalized Sport Management in Diverse Cultural Contexts
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the …
International Sport Business Management
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific …
Digital Marketing in Sports
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new …
Sport Marketing in a Global Environment
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the …
Sport Governance and Operations
Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s …
Marketing Analysis in Sport Business
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the …
Sport Management in the Ibero-American World
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. …
Global Sport Business
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of …
Sport Business in the United States
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages …
Sports Sponsorship and Branding
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges …
Global Sport Management
The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from …
The Global Football Industry
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media …