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Advances in Telecommunication Management
This is the 3rd volume of Advances in Telecommunication Management, focusing on Information Technology and Crisis Management.
Theoretical Foundations in Marketing Ethics
This is the 15th volume in a series of studies on research in marketing.
Research in marketing
This is the 13th volume in the series on "Research in Marketing".
Research in marketing
This is the first volume, in a long-running series, on the subject of research in marketing.
Strategic Perspective on the Marketing of Information Technologies
This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information …
Designing Competitive Strategies for Global Marketing
This is the 14th volume in a series of studies on research in marketing.