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CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications
innbundet,
2000,
Engelsk,
ISBN 9780070435049
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. …
Chindia Rising
heftet,
2008,
Engelsk,
ISBN 9780070657083
Advance Praise Eye opener! Shifted my thinking about China and India's global impact. Philip Kotler, Ph D S. C. Johnson Distinguished Professor of International Marketing …