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Crystallizing Public Opinion
You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities …
Mass Communication and American Social Thought
This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this …
The Edward Bernays Reader
Nicknamed "the father of public relations," Edward Bernays (1891-1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the …
Public Relations
Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or …
Propaganda
"e;Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist …
Crystallizing Public Opinion
"Crystallizing Public Opinion" is Edward Bernays' pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern …
Crystallizing Public Opinion
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic "Crystallizing Public Opinion" set down the principles that corporations and government …
Propaganda
As an early pioneer in the field of public relations, Edward Bernays helped to shape the course of corporate branding and advertising in the early part of the 20th century. To call …
Crystallizing Public Opinion
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he …