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Economics of Strategy
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and …
The New Rules of Marketing and PR
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to …
Make Space
"If you are determined to encourage creativity and provide a collaborative environment that will bring out the best in people, you will want this book by your side at all times." …
Marketing Lessons from the Grateful Dead
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade …
The New Rules of Sales and Service
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human …
Subduction Dynamics
Subduction dynamics has been actively studied through seismology, mineral physics, and laboratory and numerical experiments. Understanding the dynamics of the subducting slab is …
The Handbook of Gangs
Pulling together the most salient, current issues in the field today, The Handbook of Gangs provides a significant assessment by leading scholars of key topics related to gangs, …
Macroeconomics
Macroeconomics: Understanding the Global Economy, 3rd Edition is to help students – and indeed anyone – understand contemporary and past economic events that shape the world we …
Microsoft Dynamics CRM 4 For Dummies
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can …
Electric Circuit Analysis
Covers the fundamentals of circuit theory from both a time-domain and frequency-domain point of view. The operational amplifier is introduced early, and is used as a basic element …
World Wide Rave
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly …