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Brand Portfolio Strategy
pocket,
2020,
Engelsk,
ISBN 9781982146528
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio …
Building Strong Brands
pocket,
2010,
Engelsk,
ISBN 9781849830409
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.