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totalt 3 treff
Brand Relevance
innbundet,
2011,
Engelsk,
ISBN 9780470613580
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens …
Managing Brand Equity
innbundet,
1991,
Engelsk,
ISBN 9780029001011
The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and …
Developing Business Strategies
innbundet,
2001,
Engelsk,
ISBN 9780471064114
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy …