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Future of Purpose-Driven Branding
e-bok,
2022,
Engelsk,
ISBN 9781631959899
Todays firms need a social effort that is serous and impactful to be relevant. Its not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants …
Creating Signature Stories
e-bok,
2018,
Engelsk,
ISBN 9781683506126
"e;All marketers should heed [the] advice"e; of this brand marketing guru in his latest book on digital storytelling."e; -Joseph V. Tripodi, former Chief Marketing …
Owning Game-Changing Subcategories
e-bok,
2020,
Engelsk,
ISBN 9781642798913
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning …