Søkt på: Bøker av Richard Rosenbaum-elliott
totalt 4 treff
Strategic Brand Management
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand …
Strategic Advertising Management
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned …
Strategic Advertising Management
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned …
University of Plymouth Marketing Pack 2018
Four core textbooks to take you from first year through to third year and beyond. Ideal for both undergraduates and postgraduates studying Marketing at the University of Plymouth.