Søkt på: Bøker av Kevin Lane Keller
totalt 9 treff
Markedsføringsledelse
Norsk tilpasset utgave av selve bibelen innen markedsføring - Kotler og Kellers Markedsføringsledelse. Den norske utgaven er basert på den 15. internasjonale utgaven fra 2015 og …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and …
Marketing Management, Global Edition -- (Perpetual Access)
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest …
Framework for Marketing Management, A, Global Edition
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, …
Framework for Marketing Management, VangoNotes Audio Study Guide, Complete Book
Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you’re doing--you can study by …
Strategic Brand Management
'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global …
Marketing Management, An Asian Perspective
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that …
Promoting Airmen with the Potential to Lead
As the Air Force s operational environment has changed, more leadership responsibility is being pushed down to noncommissioned officers (NCOs). To ensure that it is selecting …