Søkt på: Bøker av Jagmohan Raju
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The Competition between National Brands and Store Brands
The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and …
Nimitta Nimittane
Smart Pricing
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John …
Strategies for Success in Retail (Collection)
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer …
Smart Pricing
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John …