Survey Research Methods
  • Format: Pocket
  • Språk: Engelsk
  • Utgitt: 200809
  • Antall sider: 201
  • Opplag: 4, 
    Vekt i gram: 272
  • ISBN10:1412958415
  • ISBN13:9781412958417

Survey Research Methods

(Pocket)
Beskrivelse:

"Survey Research Methods" presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates.

Kundeanmeldelser og blogger

Søk flere bøker:

Kunder som har kjøpt denne boken har
også kjøpt:
Den største forbrytelsen
av Michelet, Marte
Legg i handlekurv Vår pris349,-
Ut på tur, aldri sur
av Kinney, Jeff
Legg i handlekurv Vår pris218,-
Kjære
av Myhre, Linnéa
Legg i handlekurv Vår pris262,-
Nådeløse nordmenn
av Veum, Eirik
Legg i handlekurv Vår pris437,-
Fletteboka
av Schei, Bente-Helen
Legg i handlekurv Vår pris262,-