Survey Research Methods
  • Format: Pocket
  • Språk: Engelsk
  • Utgitt: 200809
  • Antall sider: 201
  • Opplag: 4, 
    Vekt i gram: 272
  • ISBN10:1412958415
  • ISBN13:9781412958417

Survey Research Methods

(Pocket)
Beskrivelse:

"Survey Research Methods" presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates.

Kundeanmeldelser og blogger

Søk flere bøker:

Kunder som har kjøpt denne boken har
også kjøpt:
Når sypressene hvisker
av Corporon, Yvette Manessis
Legg i handlekurv Vår pris305,-
Ut av ilden; roman
av Ambjørnsen, Ingvar
Legg i handlekurv Vår pris332,-
En sang fra fortiden
av Webb, Katherine
Legg i handlekurv Vår pris149,-
Faen ta skjebnen; roman
av Green, John
Legg i handlekurv Vår pris129,-
Porto Francos voktere
av Rosman, Ann
Legg i handlekurv Vår pris305,-