My Life in Advertising and Scientific Advertising
  • Format: Pocket
  • Språk: Engelsk
  • Utgitt: 198607
  • Antall sider: 318
  • Opplag: Reprint, 
    Vekt i gram: 522
  • ISBN10:0844231010
  • ISBN13:9780844231013

My Life in Advertising and Scientific Advertising

(Pocket)
Beskrivelse:

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

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