Yield Management
  • Format: Pocket
  • Språk: Engelsk
  • Utgitt: 200102
  • Vekt i gram: 658
  • ISBN10:0826448259
  • ISBN13:9780826448255

Yield Management

(Pocket)
Beskrivelse:

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

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