Sport Promotion And Sales Management
  • Format: Innbundet
  • Språk: Engelsk
  • Utgitt: 200802
  • Antall sider: 339
  • Opplag: 2, 
    Vekt i gram: 1157
  • ISBN10:073606477x
  • ISBN13:9780736064774

Sport Promotion And Sales Management


The ground-breaking first edition of this book has given way to a thoroughly revised second edition that has kept pace with the changing times in the sport promotion and sales industry.The authors are well known for bridging the academic and professional gap with their own extensive experience and the emphasis on bringing professional practice thinking to students in the classroom. In the second edition, the authors give greater emphasis to the role of sales and sponsorship as an integral part of developing a successful sport business. Readers will learn how the sport industry is a unique selling market, including how to use "eduselling" in practice and they will have three chapters to understand the role of sponsorships and how to nurture and activate them. A radically updated technology chapter provides great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the sport industry.

Kundeanmeldelser og blogger

Søk flere bøker:

Kunder som har kjøpt denne boken har
også kjøpt:
Legg i handlekurv Vår pris262,-
Johnny Virker i turbotrøbbel
av Sauvik, Øyvind "Vinni"
Legg i handlekurv Vår pris262,-
av Skomsvold, Kjersti Annesdatter
Legg i handlekurv Vår pris288,-
Thor; en biografi
av Hushovd, Thor
Legg i handlekurv Vår pris305,-
Stemmen eller støyen
av Märtha Louise
Legg i handlekurv Vår pris332,-